Culture Add

What Is Culture Add?

Culture Add refers to the concept in recruitment and HR where the focus is on hiring candidates who not only fit the existing company culture but also bring unique qualities, perspectives, and experiences that can enrich and evolve the organizational culture. It moves beyond the idea of “culture fit” to emphasize diversity and the positive impact of new ideas on the company’s growth and innovation.

Key Features of Culture Add

  • Diversity and Inclusion: Highlights the importance of diverse backgrounds and perspectives.
  • Innovation and Growth: Encourages the infusion of new ideas and practices that contribute to the company’s evolution.
  • Holistic Evaluation: Looks at candidates’ potential contributions beyond just job skills, considering their impact on the team and company culture.
  • Adaptability: Recognizes the dynamic nature of company culture and the role new hires play in shaping it.

How Does Culture Add Work?

  1. Recruitment Strategy: Develop a recruitment strategy that values diversity and the potential to contribute uniquely to the company culture.
  2. Candidate Evaluation: Assess candidates not just for how they fit with the current culture but for what new dimensions they can bring.
  3. Onboarding and Integration: Facilitate the integration of new hires in a way that allows them to add to the culture from the start.
  4. Continuous Culture Development: Recognize and encourage the ongoing evolution of company culture through diverse hires and inclusive practices.

Best Practices for Implementing Culture Add

  • Broaden Recruitment Channels: Use diverse channels to reach a wide range of candidates.
  • Inclusive Job Descriptions: Craft job descriptions that welcome candidates from varied backgrounds.
  • Structured Interviews: Use structured interviews to fairly assess culture add potential among candidates.
  • Feedback and Adaptation: Collect and act on feedback from new hires and existing employees to continuously refine the approach to culture add.


Culture fit focuses on aligning new hires with the existing culture, while culture add focuses on what new elements candidates can bring to enhance and evolve the culture.

Yes, by bringing in diverse perspectives and experiences, companies can foster innovation, creativity, and problem-solving, enhancing team performance.

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