In a recent research study conducted by Robert Half, almost one-quarter of CFOs claimed that their companies are doing more entry-level university recruiting than they were doing five years ago.
Another article from HBR states that 84% of employers understand and accept the importance of college hiring.
With these statistics, it is clear that the job market is more dependent on young talent than ever before, and the war about hiring the best talent in the VUCA era has already started.
The question is this: “Will you enter the war or will you sit back and be a regular passive player?”
What is campus recruitment?
Campus recruitment is the process through which companies visit educational institutions to engage with students and identify potential employees before they graduate. This method involves organizing recruitment drives, career fairs, and on-campus interviews, allowing companies to meet with a large pool of candidates in a short period. The primary goal is to attract fresh talent with up-to-date academic knowledge and innovative ideas to join the workforce. Companies typically coordinate with college placement cells to streamline the process, ensuring they can connect with students from relevant fields of study.
Andrea Pecetto, Chief Commercial Officer at WeUni, emphasizes: "Employers can have greater confidence in graduates from accredited institutions, knowing they have undergone a structured, high-quality education aligned with industry needs."
Why should you relook at your campus recruitment strategy
Campus recruitment is crucial for both employers and students. For employers, it provides access to a vast talent pool of young, enthusiastic candidates who are up-to-date with the latest technologies and industry trends. It helps companies fill entry-level positions with candidates who can be trained and molded according to organizational needs. For students, campus recruitment offers a direct pathway to employment, reducing the stress and uncertainty of job hunting post-graduation. It bridges the gap between academia and industry, giving students a platform to showcase their skills and secure positions aligned with their career aspirations. Additionally, it fosters a symbiotic relationship between educational institutions and the corporate sector, ensuring academic curricula remain relevant to industry needs.
5 advantages of University Recruitment
-
Strengthen your employer branding - engaging opportunities
University recruitment helps you engage with emerging talent. Being present at universities gives you the opportunity to highlight your company’s values, development opportunities, organizational culture, and work-life balance—all key factors that attract Millennials and Generation Z. Creating strong programs and engaging alumni to speak on your behalf can further amplify your employer brand.
-
Improve the retention rate
Employees tend to feel loyal to their first employer. By making them feel welcome and showing clear growth paths, you create engaged, long-term team members. According to a Workopolis article, TD Business Banking had a 98.6% retention rate for 600 MBA students recruited between 2009 and 2013. Millennials show strong loyalty when engaged effectively.
-
Bring new knowledge and skills
Students bring fresh knowledge, perspectives, and ideas. Their recent exposure to the latest academic content and digital fluency makes them valuable assets, particularly in a rapidly evolving technological landscape.
-
Quick learners who are adaptable are easier to manage
New graduates are typically eager to learn, adapt quickly, and perform well. They value mentorship and view their first manager as a role model, making them easier to guide and more receptive to feedback.
-
Save on yearly employee salaries
Fresh graduates are often open to lower starting salaries in exchange for growth opportunities, mentorship, and experience. This makes them a cost-effective option for building your talent pipeline without compromising on potential.
Hire the best tech talent from universities without the need to travel. Find out more.
How to boost the efficiency of your University recruitment strategy
Most advice on university recruitment emphasizes strong relationships with colleges. While that’s important, aligning your strategy with emerging tech and trends is even more crucial today.
Use Talent Assessment Software (TAS) to prescreen and evaluate candidates. These tools make recruitment more efficient by assessing skills early and accurately. TAS platforms like HackerEarth can help run coding challenges and hackathons, bridging the gap between industry needs and academic preparation.
Students today seek real-world exposure. Collaborate with universities to offer practical learning opportunities. Use platforms like HackerEarth to organize challenges, offer skill-based training, and create engagement beyond just hiring