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How to target passive candidates and build talent pools proactively

How to target passive candidates and build talent pools proactively

Author
Ashmita
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September 25, 2020
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4 min read
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Talent management deserves as much focus as financial capital management in corporations

- Jack Welch, Chairman & CEO, General Electric



In these modern times, when it is extremely difficult to find and retain talent, it is smarter for companies to build a pool of top potential passive candidates. Companies can no more have a response-based approach where they start looking only after the need arises. With an existing pool of candidates, they can now hire the perfect one with much greater efficiency.

Let’s break it down for you.

What is a talent pool?

Essentially, a talent pool is a database of talented and highly qualified individuals who, at some point, have shown an interest in working for your company. Maybe there is no opening currently or maybe they weren't ideal for the role they applied to, but that doesn't mean you forget about them.

Creating a database of such individuals would help you recruit efficiently when the need arises. All you need to do is keep them engaged and interested in your company.

Who are passive candidates?

Passive candidates are those who are currently employed and are not actively looking for a new job. But their extensive experience, high qualifications, and in-demand skills make them perfect for a role in your company.

They are generally happy working at their current company in the current role, but if a new and interesting opportunity would come up, they wouldn't mind exploring it.

Why build a talent pool of passive candidates?

After understanding who passive candidates are and what talent pools are, it is important to understand why building talent pools of passive talent is one of the best strategies for any company. There are 4 main reasons for this.
  1. Less Demanding/Low Engagement

    Passive candidates are already employed and are not actively looking for a new job. Due to an already existing job, they are busy in their personal and professional lives and thus would not like to be disturbed by the constant bombardment of emails and messages or what has now become the new definition of engagement. They only want to be contacted with information that is relevant for them or an offer that makes sense.

    This makes the job easier for companies as well as they don't have to worry about constantly engaging the talent pool and creating content specifically for the pool. A monthly or quarterly newsletter is more than enough to stay in contact.
  2. Higher skills & experience

    It is known that passive candidates are already employed and are not actively looking for a new job. Then why are companies looking for them specifically and not those who are actively searching for a job instead? Well, just like Bryan Mills from Taken, they have a very specific set of skills that makes them highly sought-after, and essentially that's the reason why they currently have a satisfying job as well.

    Hence, it is imperative for companies and recruiters to be aware of the value these skills carry in the market and alter communication pieces accordingly
  3. Nurturing candidates

    With the high experience that these candidates carry, they don't just look at the salary packages or the role, but also the kind of company and the people that they would be working with to understand if it would be a good fit for them.

    Engaging with the candidates for some time and giving them insights about the kind of company it is, would keep them interested in working there. So when the time comes, they don't have to spend time to know more about the company.
  4. Most of the market is made of passive talent

    According to a report by LinkedIn, "70% of the global workforce is made up of passive talent who aren't actively job-searching". In such a market scenario where most of the talent is passive, it is crucial, it makes no sense to hunt for the perfect candidate from the small pool of only 30% of the candidates.

How to target passive candidates?

  • Leverage social media: LinkedIn has always been the most useful recruiting tool,. However, 52% of hiring managers say that passive candidate recruiting has become less effective on LinkedIn because of oversaturation. Hence, in addition to LinkedIn, you could try using Twitter. You can leverage Twitter’s advanced search functionality, use industry-related keywords and hashtags, and refine your search based on location and other important criteria to look for passive candidates. Employers can also use targeted search capabilities on Facebook to find talented passive candidates. You can incorporate other social platforms such as Instagram and Snapchat to attract passive candidates. For instance, you can create a sponsored Snapchat or Instagram advertisement as a post or story, showcasing your company culture and catching the attention of passive candidates.
  • Strengthen your brand: One great way to latch onto amazing passive candidates is by building a solid employer brand and describe the organization's reputation as an employer. Passive candidates are often attracted to organizations with employment brands that align with their goals and values. Examples of strong employment brands include employers that are known for their support of diversity and inclusion, a fun, free-thinking workplace dedicated to innovation and collaborative contributions; dedication to professional development and growth, investment in long-term employment, and leadership opportunities, and more. Once your brand is established, the next thing to do is strengthen it so word gets out to passive candidates that your organization is a good place to work.
  • Welcome employee referrals: Employee referrals are an efficient way to target passive candidates. Your team is first-hand proof of what you stand for as an employer brand. Hence, it is very important that they are your strongest advocates. Every employee in your organization has their networks and connections that often contain a significant number of candidates who might be a good fit for open positions within your company. Also, when recruiters reach out to passive job seekers, they may be hesitant to respond. However, they’re much more likely to consider an opportunity brought to them by a personal connection.
  • Invest in tools: Artificial Intelligence has changed every aspect of our life, and recruitment is not an exception. With automation tools, recruiters can locate passive candidates much quicker and more efficiently. AI can collect a wide variety of data from the web, including resume details and social media activities of candidates. Based on this data, these tools can predict whether a passive candidate is open to switching jobs. This way, recruiters can prioritize those candidates.
  • Write engaging blogs: Many organizations are increasingly using blogs as a means to connect with potential clients, bring leads, and target passive candidates. You can begin by writing blog articles on topics that people in your industry would be interested in. With the increasing number of people who consume content on a daily basis and want to remain updated on the latest trends, several companies are using blogs to target potential passive candidates.

Conclusion

In these modern times where companies are hunting for the perfect employees, it is critical for a recruiter to stay one step ahead of the game; and targeting passive candidates seems to be the perfect way to do that. With low engagement requirements and most sought after skills, these candidates are ideal for any company. Creating a pool of such candidates can help a company keep them in the loop, nurture them constantly, and hire them with much higher efficiency and ease as soon as an opening arises.

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Author
Ashmita
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September 25, 2020
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4 min read
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A New Era of Code

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From Machine Language to Natural Language

I recall the early days when every line of code was written manually. We progressed from machine language to high-level programming, and now we are beginning to interact with our tools using natural language. This development does not only increase speed but also changes how we approach problem solving. Product managers can now create working demos in hours instead of weeks, and founders have a clearer way of pitching their ideas with functional prototypes. It is important for us to rethink our role as developers and focus on architecture and system design rather than simply on typing c

The Promise and the Pitfalls

I have experienced both sides of vibe coding. In cases where the goal was to build a quick prototype or a simple internal tool, AI-generated code provided impressive results. Teams have been able to test new ideas and validate concepts much faster. However, when it comes to more complex systems that require careful planning and attention to detail, the output from AI can be problematic. I have seen situations where AI produces large volumes of code that become difficult to manage without significant human intervention.

AI-powered coding tools like GitHub Copilot and AWS’s Q Developer have demonstrated significant productivity gains. For instance, at the National Australia Bank, it’s reported that half of the production code is generated by Q Developer, allowing developers to focus on higher-level problem-solving . Similarly, platforms like Lovable enable non-coders to build viable tech businesses using natural language prompts, contributing to a shift where AI-generated code reduces the need for large engineering teams. However, there are challenges. AI-generated code can sometimes be verbose or lack the architectural discipline required for complex systems. While AI can rapidly produce prototypes or simple utilities, building large-scale systems still necessitates experienced engineers to refine and optimize the code.​

The Economic Impact

The democratization of code generation is altering the economic landscape of software development. As AI tools become more prevalent, the value of average coding skills may diminish, potentially affecting salaries for entry-level positions. Conversely, developers who excel in system design, architecture, and optimization are likely to see increased demand and compensation.​
Seizing the Opportunity

Vibe coding is most beneficial in areas such as rapid prototyping and building simple applications or internal tools. It frees up valuable time that we can then invest in higher-level tasks such as system architecture, security, and user experience. When used in the right context, AI becomes a helpful partner that accelerates the development process without replacing the need for skilled engineers.

This is revolutionizing our craft, much like the shift from machine language to assembly to high-level languages did in the past. AI can churn out code at lightning speed, but remember, “Any fool can write code that a computer can understand. Good programmers write code that humans can understand.” Use AI for rapid prototyping, but it’s your expertise that transforms raw output into robust, scalable software. By honing our skills in design and architecture, we ensure our work remains impactful and enduring. Let’s continue to learn, adapt, and build software that stands the test of time.​

Ready to streamline your recruitment process? Get a free demo to explore cutting-edge solutions and resources for your hiring needs.

Guide to Conducting Successful System Design Interviews in 2025

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Systems Design is an all encompassing term which encapsulates both frontend and backend components harmonized to define the overall architecture of a product.

Designing robust and scalable systems requires a deep understanding of application, architecture and their underlying components like networks, data, interfaces and modules.

Systems Design, in its essence, is a blueprint of how software and applications should work to meet specific goals. The multi-dimensional nature of this discipline makes it open-ended – as there is no single one-size-fits-all solution to a system design problem.

What is a System Design Interview?

Conducting a System Design interview requires recruiters to take an unconventional approach and look beyond right or wrong answers. Recruiters should aim for evaluating a candidate’s ‘systemic thinking’ skills across three key aspects:

How they navigate technical complexity and navigate uncertainty
How they meet expectations of scale, security and speed
How they focus on the bigger picture without losing sight of details

This assessment of the end-to-end thought process and a holistic approach to problem-solving is what the interview should focus on.

What are some common topics for a System Design Interview

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How would you approach the design of a social media app or video app?

What are some ways to design a search engine or a ticketing system?

How would you design an API for a payment gateway?

What are some trade-offs and constraints you will consider while designing systems?

What is your rationale for taking a particular approach to problem solving?

Usually, interviewers base the questions depending on the organization, its goals, key competitors and a candidate’s experience level.

For senior roles, the questions tend to focus on assessing the computational thinking, decision making and reasoning ability of a candidate. For entry level job interviews, the questions are designed to test the hard skills required for building a system architecture.

The Difference between a System Design Interview and a Coding Interview

If a coding interview is like a map that takes you from point A to Z – a systems design interview is like a compass which gives you a sense of the right direction.

Here are three key difference between the two:

Coding challenges follow a linear interviewing experience i.e. candidates are given a problem and interaction with recruiters is limited. System design interviews are more lateral and conversational, requiring active participation from interviewers.

Coding interviews or challenges focus on evaluating the technical acumen of a candidate whereas systems design interviews are oriented to assess problem solving and interpersonal skills.

Coding interviews are based on a right/wrong approach with ideal answers to problem statements while a systems design interview focuses on assessing the thought process and the ability to reason from first principles.

How to Conduct an Effective System Design Interview

One common mistake recruiters make is that they approach a system design interview with the expectations and preparation of a typical coding interview.
Here is a four step framework technical recruiters can follow to ensure a seamless and productive interview experience:

Step 1: Understand the subject at hand

  • Develop an understanding of basics of system design and architecture
  • Familiarize yourself with commonly asked systems design interview questions
  • Read about system design case studies for popular applications
  • Structure the questions and problems by increasing magnitude of difficulty

Step 2: Prepare for the interview

  • Plan the extent of the topics and scope of discussion in advance
  • Clearly define the evaluation criteria and communicate expectations
  • Quantify constraints, inputs, boundaries and assumptions
  • Establish the broader context and a detailed scope of the exercise

Step 3: Stay actively involved

  • Ask follow-up questions to challenge a solution
  • Probe candidates to gauge real-time logical reasoning skills
  • Make it a conversation and take notes of important pointers and outcomes
  • Guide candidates with hints and suggestions to steer them in the right direction

Step 4: Be a collaborator

  • Encourage candidates to explore and consider alternative solutions
  • Work with the candidate to drill the problem into smaller tasks
  • Provide context and supporting details to help candidates stay on track
  • Ask follow-up questions to learn about the candidate’s experience

Technical recruiters and hiring managers should aim for providing an environment of positive reinforcement, actionable feedback and encouragement to candidates.

Evaluation Rubric for Candidates

Facilitate Successful System Design Interview Experiences with FaceCode

FaceCode, HackerEarth’s intuitive and secure platform, empowers recruiters to conduct system design interviews in a live coding environment with HD video chat.

FaceCode comes with an interactive diagram board which makes it easier for interviewers to assess the design thinking skills and conduct communication assessments using a built-in library of diagram based questions.

With FaceCode, you can combine your feedback points with AI-powered insights to generate accurate, data-driven assessment reports in a breeze. Plus, you can access interview recordings and transcripts anytime to recall and trace back the interview experience.

Learn how FaceCode can help you conduct system design interviews and boost your hiring efficiency.

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Impact of Online Assessments in Technical Hiring


In a digitally-native hiring landscape, online assessments have proven to be both a boon and a bane for recruiters and employers.

The ease and efficiency of virtual interviews, take home programming tests and remote coding challenges is transformative. Around 82% of companies use pre-employment assessments as reliable indicators of a candidate's skills and potential.

Online skill assessment tests have been proven to streamline technical hiring and enable recruiters to significantly reduce the time and cost to identify and hire top talent.

In the realm of online assessments, remote assessments have transformed the hiring landscape, boosting the speed and efficiency of screening and evaluating talent. On the flip side, candidates have learned how to use creative methods and AI tools to cheat in tests.

As it turns out, technology that makes hiring easier for recruiters and managers - is also their Achilles' heel.

Cheating in Online Assessments is a High Stakes Problem



With the proliferation of AI in recruitment, the conversation around cheating has come to the forefront, putting recruiters and hiring managers in a bit of a flux.



According to research, nearly 30 to 50 percent of candidates cheat in online assessments for entry level jobs. Even 10% of senior candidates have been reportedly caught cheating.

The problem becomes twofold - if finding the right talent can be a competitive advantage, the consequences of hiring the wrong one can be equally damaging and counter-productive.

As per Forbes, a wrong hire can cost a company around 30% of an employee's salary - not to mention, loss of precious productive hours and morale disruption.

The question that arises is - "Can organizations continue to leverage AI-driven tools for online assessments without compromising on the integrity of their hiring process? "

This article will discuss the common methods candidates use to outsmart online assessments. We will also dive deep into actionable steps that you can take to prevent cheating while delivering a positive candidate experience.

Common Cheating Tactics and How You Can Combat Them


  1. Using ChatGPT and other AI tools to write code

    Copy-pasting code using AI-based platforms and online code generators is one of common cheat codes in candidates' books. For tackling technical assessments, candidates conveniently use readily available tools like ChatGPT and GitHub. Using these tools, candidates can easily generate solutions to solve common programming challenges such as:
    • Debugging code
    • Optimizing existing code
    • Writing problem-specific code from scratch
    Ways to prevent it
    • Enable full-screen mode
    • Disable copy-and-paste functionality
    • Restrict tab switching outside of code editors
    • Use AI to detect code that has been copied and pasted
  2. Enlist external help to complete the assessment


    Candidates often seek out someone else to take the assessment on their behalf. In many cases, they also use screen sharing and remote collaboration tools for real-time assistance.

    In extreme cases, some candidates might have an off-camera individual present in the same environment for help.

    Ways to prevent it
    • Verify a candidate using video authentication
    • Restrict test access from specific IP addresses
    • Use online proctoring by taking snapshots of the candidate periodically
    • Use a 360 degree environment scan to ensure no unauthorized individual is present
  3. Using multiple devices at the same time


    Candidates attempting to cheat often rely on secondary devices such as a computer, tablet, notebook or a mobile phone hidden from the line of sight of their webcam.

    By using multiple devices, candidates can look up information, search for solutions or simply augment their answers.

    Ways to prevent it
    • Track mouse exit count to detect irregularities
    • Detect when a new device or peripheral is connected
    • Use network monitoring and scanning to detect any smart devices in proximity
    • Conduct a virtual whiteboard interview to monitor movements and gestures
  4. Using remote desktop software and virtual machines


    Tech-savvy candidates go to great lengths to cheat. Using virtual machines, candidates can search for answers using a secondary OS while their primary OS is being monitored.

    Remote desktop software is another cheating technique which lets candidates give access to a third-person, allowing them to control their device.

    With remote desktops, candidates can screen share the test window and use external help.

    Ways to prevent it
    • Restrict access to virtual machines
    • AI-based proctoring for identifying malicious keystrokes
    • Use smart browsers to block candidates from using VMs

Future-proof Your Online Assessments With HackerEarth

HackerEarth's AI-powered online proctoring solution is a tested and proven way to outsmart cheating and take preventive measures at the right stage. With HackerEarth's Smart Browser, recruiters can mitigate the threat of cheating and ensure their online assessments are accurate and trustworthy.
  • Secure, sealed-off testing environment
  • AI-enabled live test monitoring
  • Enterprise-grade, industry leading compliance
  • Built-in features to track, detect and flag cheating attempts
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