Case Study

How RouteMobile drove adoption of The RouteMobile API Developer (RAPID) Network

About Route Mobile

Founded in 2004 and headquartered in Mumbai with a global presence in the Asia Pacific, Middle East, Africa, Europe, and the Americas, Route Mobile is a publicly listed company and one of the leading Cloud Communications Platform service providers. Route Mobile delivers an entire communication product stack, based on a Communication Platform as a Service (CPaaS) principles, infusing Conversational AI across a broad range of industries including social media companies, banks and financial institutions, e-commerce entities, and travel aggregators.

 

To amp up engagement with developers, Route Mobile has launched the Route Mobile API Developer (RAPID) Network. This is an initiative to connect global API developers together to build a community. The program includes a global open API challenge, where the developers will learn how to consume, ideate, create, and share our various APIs with the community.

Route Mobile’s objective

Route Mobile wanted to connect global API developers together and build a community by leveraging the strengths of The Route Mobile API Developer (RAPID) Network. The program included a global open API challenge, where developers learned how to consume, ideate, create, and share Route Mobile’s various APIs with the larger community.

The solution? Route Mobile RAPID Hackathon

To help meet Route Mobile’s objectives, they partnered with HackerEarth to harness the power of open innovation thanks to HackerEarth’s global developer community. Over a 2 month period, nearly 7,300 developers from across the world ideated and built functional prototypes in line with 7 key themes:

RAPID Hackathon Solution themes

The Route Mobile Team is very happy with HackerEarth, we have been planning a hackathon for a long time and were finally able to remove the roadblocks with the help of HackerEarth and Route Mobile’s collaboration.

Palak Shah,
Manager, Product Marketing
Route Mobile

 
Palak Shah

Impact

The hackathon unfolded in 2 phases: the idea phase and the prototype phase. Participants formed teams, ideated and submitted their entries between 27th August, and 10th October 2021. The judges shortlisted the most promising ideas and the prototype phase began on 29th October. The event concluded on November 16th with an event where the winners were announced. Over two and a half months, nearly 7,300 developers were exposed to the Route Mobile API. This was a newer, more engaging way for Route Mobile to encourage adoption of it’s API technology. 

 

Here’s a recap of the impact that the RAPID Hackathon made for Route Mobile:

Impact metrics of Route Mobile's RAPID Hackathon on HackerEarth

Winning Solutions

Medbay - Ensuring Citizen Health Always

Team: TROUBLESHOOTERS

Theme: Healthcare

Classly - E-Class Assistant Program

Team: BhagwaanBharose

Theme: EdTech

CashOp -
Rethink Retail

Team: KuberTechies

Theme: eCommerce and Retail

The Route Mobile Team is very happy with HackerEarth, we have been planning a hackathon for a long time and were finally able to remove the roadblocks with the help of HackerEarth and Route Mobile’s collaboration. Our top management and every employee was aware of this hackathon. Numbers were also good in terms of registrations and idea submissions. This was a good learning experience for everyone.

Palak Shah,
Manager, Product Marketing
Route Mobile

Palak Shah

Drive product adoption with our hackathons