Integrated Digital Label Hackathon

Digital Label Definition

Our goal is to build a prototype solution that enables customers to get information from digital label. A flexible and extensible data model to present up-to-date information.

Employees of Bayer and affiliates of Bayer aren’t eligible to participate in this hackathon

For each country where Bayer operates, we have to comply with legal requirements regarding our packaging, safety information, product information, etc. As a prototype, we seek to have a dynamic solution that can centralized all the package templates, information where users from different locations can maintain data as well.

Providing details and maintaining communication with our customers is extremely important, through our products we hope to bring varied information, all through the prototype, which must present a method of sharing product applicability information, recommendations for use and disposal, etc. We seek to understand what would be the best way to bring this information to our customers (bearing in mind that not all Bayer customers have a smartphone).

In agriculture, it is extremely important to meet delivery deadlines with our customers, taking into account that the products have periods to be applied in order to protect their crops and also the harvest periods, through the prototype we need to bring this visibility of product delivery, from the moment of its formulation to the arrival to the customer.

Through the prototype of the label, we want to bring further means of communication with our customers, in order to receive feedback, clear up doubts or complaints.

There is a large market for counterfeit products in agriculture, which ended up affecting our customers crops and Bayer, we seek through the prototype ways of increase the difficulty to counterfeit and validation of originality to customers.

Within the global scenario of the prototype, where we have millions of products, it is necessary that the prototype is made in a scalable and low-cost way, considering the amount of packages.

Based on all the information, since legal requirement, traceability, product information, security and communication, it is important for the prototype to address how we will be treating the data, which can come from different formats and applications.