P&G Global Innovation Challenge

1157 Registered Allowed team size: 1 - 4

Winners are announced.

Idea Submission Phase
starts on:
Mar 27, 2020, 05:30 AM
ends on:
Apr 26, 2020, 01:25 PM
Prototype Submission Phase
starts on:
May 03, 2020, 01:30 PM
ends on:
May 24, 2020, 01:25 PM



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Emerging markets are witnessing a rapid change in shopper behaviour and digital disruption of FMCG operations. This presents an exciting opportunity to shape the future of shopping, selling and retail in these markets leveraging technologies like Blockchain and AI/ML.

P&G is looking at the external community for ideas to solve some of its existing business challenges using these new trends. We would also like to hear your ideas on use cases for FMCG using these or similar relevant technologies. The best idea(s)/solution(s) have a chance to do a pilot directly with P&G with the potential to scale up final qualified solution across India and other global markets.


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Blockchain as a technology is likely to disrupt multiple industries and make business operations more transparent, efficient & secure. Its impact on FMCG can span across supply chain, finance, retail engagement and many more. A range of other future prospects can be imagined as the technology matures and more areas of the ecosystem get integrated. Here are a few development ideas we are exploring:

  • Increasing transparency in the supply chain for categories with high propensity for duplication (eg: premium beauty or healthcare portfolio).
  • Initiating crypto payments between retailers and suppliers to transition from a cash based economy to cashless payments.
  • Setting up a trusted chassis between company and retailers for more efficient engagement, disbursement and two-way information flow.
Artificial Intelligence / Machine Learning

Artificial Intelligence and Machine Learning are revolutionizing several areas of our day to day life and has multiple use cases for FMCG as well. Having adopted certain aspects of AI/ML in our operations, we see a host of other business challenges likely to get solved using this. As AI/ML transforms our world and leads us on a path towards smart lives, here’s a few specific ideas we are looking at present:

  • Enabling real-time and even predictive out of stock in retail stores in a cost-effective manner.
  • Automating store specific assortment and visibility recommendations.
  • Leveraging voice technology to enable voice assisted selling/ordering and simplification.
Open Innovation

Create any new technology based go to market solution (either technologies mentioned above or other latest trends) that you feel will benefit P&G's strategy in the emerging markets.


Main Prizes
Mega Prize

Chance for a pilot worth USD 25,000

First Prize (Overall)
INR 1,00,000
Best Idea Prize (4)
INR 50,000

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