Hacking The Diaper

live
130 Registered Allowed team size: 1 - 4
hackathon
Online
starts on:
Nov 21, 2019, 06:00 AM
ends on:
Jan 06, 2020, 05:59 AM

Overview

About Kimberly-Clark

Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of people's lives in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva, and WypAll hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities, and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company's 147-year history of innovation, visit kimberly-clark.com or follow us on Facebook or Twitter.

About Hackathon

Based on a recent “fit” study, almost one-third of diaper users wear the wrong diaper size, while four out of ten mothers state that diaper fit is a significant concern at every stage of diapering. Despite disposable diapers being around for the last half-century, ensuring proper fit of diapers for babies can be confusing for parents. When babies wear the wrong diaper size, the chances of leakage and blowouts increase. Kimberly-Clark continues to partner with parents to not just provide a diaper that fits their baby perfectly, but also provide the technology and tools needed to reduce diaper fit challenges.

If we can create a better experience by providing the right technology, data, and digital experience to choose the right diaper size, we can continue to be an indispensable part of a parent's life. This can be achieved by creating stronger lifetime value partnerships, helping to determine when to move to the next diaper size, and creating a competitive advantage that keeps Kimberly-Clark’s diapers and pants the ultimate choice of parents.

Kimberly-Clark invites you to leverage the power of technology and help mothers choose the right diaper size for their babies. This would:

  • Give all mothers the confidence that they have their babies in the right diaper or potty training pant size
  • Give all mothers a better experience when they switch to Huggies diapers or potty training pants
  • Increase retention at size changes
  • Generate data to create the best specifications for future diapers
  • Help compare diaper size to clothing size

Babytech is a fast, emerging industry. Check out the links below to see smart solutions:

  1. Babytech is one of the biggest sections of the Consumer Electronics Show (CES)
  2. CBInsights tracks Babytech: Baby And Children’s Tech Startups On Track To Reach Five-Year Deal High
  3. This year, the top diaper brands are launching smart Babytech products: Huggies & Pampers

Themes

Augmented Reality (AR) and/or Virtual Reality (VR)

Use vision technology (AR, VR, Image recognition, etc) to generate accurate diaper or potty training pant fit data.

Use vision technology (AR, VR, Image recognition, etc) to improve consumers' ability to find the right size diaper or potty training pant using real-time data input.

Use vision technology (AR, VR, Image recognition, etc) to capture baby dimensions to facilitate the design of better fitting diaper or potty training pant.

Refer resource center here

Machine Learning (ML) and/or Artificial Intelligence (AI)

Use ML/AI to convert baby measurements into the best fitting diaper or potty training pant.

Use ML/AI to predict when a baby will need to use a new size diaper or potty training pant.

Use ML/AI to facilitate the design of better fitting diaper or potty training pant.

Refer resource center here

Other Technologies

Utilize digital technology to give parents reassurance that they have their baby in the best size diaper or potty training pant.

Utilize technology to help parents select the best size diaper or potty training pant for their baby.

Utilize technology to capture baby dimensions to facilitate the design of better fitting diaper or potty training pant.

Refer resource center here

Prizes

Main Prizes
First Prize
USD 3000
Second Prize
USD 2000
starts on:
Nov 21, 2019 12:00 AM GMT+12
closes on:
Jan 05, 2020 11:59 PM GMT+12

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