Jul 2008 - Sep 2009 (1 year and 3 months)
Directly involved in buying, merchandising and planogram responsibilities for Confectionery and Beverages categories.
On the job experience in buying and merchandising to understand the categories(beverages and confectionery), formulating strategies to procure best products at lowest prices from top vendors in the category, rolling out promotion strategies, competitor study, managing category sales targets, making sales forecasts and developing sustainable strategies to achieve them.
Key Account Management involved front line selling of bouquet of different products to the top institutions. Client mapping, understanding specific requirements, servicing them with best and exclusive offerings in turn maximizing the business inflow for the company and profit realization through the deals.
Planogram involved thorough brand study, understanding consumer behavior, working out space plans according to consumer's interests, providing good visibility for the top products with higher brand recall which resulted in more sales.